Right Time. Right Platform. Right Audience.
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What Are Your Goals?
Promoting an Event
Whatever your goals are, we will help you achieve them by creating targeted campaigns, for the right audience, the right time and the right platforms, to ensure your goals are accomplished.
We will run through a simple qualifying process and produce digital strategy road map, so you can clearly see what we plan to achieve and how we will achieve it.
The ultimate goal of any digital marketing campaign is to grow your business through increased sales. Our background in sales allows us to bring a different perspective to the standard agency approach. We reverse the traditional campaign process and work back from your customer’s perspective, so that we can put ourselves in the mind of prospective buyers. The most important question we ask is ‘why would somebody buy from you?’. We challenge our clients to take a fresh look at their own business and their competitors to focus in on what makes their product or service different – and use the results to create digital marketing campaigns that really deliver.
In the highly competitive hotel industry, we sat down with our client to deliver a campaign that increased bookings in a short period. Rather than simply run a standard campaign and get standard results, we worked with our client’s marketing team to understand what made their offer unique, how it compared to their competition and how competitive their price was. We then built our campaign using those findings – an approach which delivered a 190% increase in bookings.
The Sales Process
During the first stages of our projects, we often find that we’re making recommendations about not only the digital marketing campaign, but also our clients sales processes. For a campaign to deliver the best results, every stage of the process must be optimised, so we encourage our clients to analyse what they’re doing currently and explore areas in which they could make improvements. We invest this time at the start to make sure that our clients get great value for money and maximise the money spent on their campaign.
Why SQC Digital?
We understand that sales and marketing must work well together and we approach our clients’ campaigns with a sales-focused mindset. We ask the right questions to identify how to maximise the success of your campaign.