YouTube Advertising

The World’s Second Largest Search Engine

YouTube is the world’s largest video hosting platform – but more than that, it has over 3 billion searches a month! That’s more monthly searches than Bing, Yahoo, AOL and combined.

Using carefully targeted video adverts, YouTube is a fantastic way to reach your target market, increase leads and sales. YouTube Ads can be shown not only on YouTube itself but also across Google partner sites and the Google Display Network.

How We Can Help

Got a great video but aren’t sure how to get the most out of it?     Get in touch! We can help you get it in front of the right people.

We place ads by targeting audiences based on interests, demographics, or of course, keywords they are searching for.

Imagine a potential customer has a problem and they are browsing YouTube and your video ad plays. They click on your ad, visit your website and become a customer.

Simple, isn’t it? With the right video ad and the right placement, it can be. If you need help creating an amazing video, get in touch and we can put you in touch with our creative partners.

Call To Action

We find many of our clients forget to add a call to action on their videos – and that’s understandable because making a great video is hard work.

Remember the primary reason you create a video ad – to drive potential customers or repeat customer to your site. 

We can help you create compelling calls to action to include on your videos, so you increase your chances of converting those views to customers.

As the UK’s second largest search engine boasting four billion video views worldwide each day, YouTube provides an effective, low-cost advertising platform for showcasing your brand to a large audience

YouTube Advertising Overview

With over a billion users, YouTube is the biggest video website. With video shares also rolled out across other social platforms, if you want to showcase quality video content then YouTube Advertising is a must.

Effective YouTube strategies hinge on compelling content, with the initial 5 seconds being critical for capturing user attention. We offer insights into engaging content tailored to your target audience, along with a competitive analysis.

There are two primary YouTube ad formats:

TrueView In-Stream

Displays your video before or during other videos.

TrueView Discovery

Utilises traditional ad formats like banners and thumbnails to entice users to click through to videos or websites.

YouTube Ads can reach audiences on YouTube Search, YouTube Videos, Google partner sites, apps, and the Google Display Network. Targeting options include behaviour, interests, re-marketing, placements, and keywords.

We align YouTube Advertising with your overall marketing strategy and business objectives for a cohesive approach. Additionally, bespoke advertising options like homepage takeover and masthead takeovers are available upon request.