Search Optimisation ensuring your business is found.
There are a lot of SEO companies out there using buzzwords and complicated tech jargon to mask the value of their strategy. At MXA Digital we conduct extensive market research, analyse your industry, competitive space and create high quality content to target your audience. We create, deliver and publish content to bring quality leads to your business.
Benchmarking against your online competition while researching and implementing relevant search terms that should feature within the content of your website.
Ensuring all content within your website is labelled and placed relevant to your online presence.
Ensuring Website addresses and URL are clear and distinct.
Presenting the structure of your website to search engines in a xml format so all pages are cleared documented and found.
Taking the time and effort to describe and list all content and assets.
We work to identify your baseline, market entry opportunities and a content strategy with an implementation timeline. In addition to reviewing keyword volume, difficulty and number of advertisers in your space, we review your direct competitors ranking over time to define the most logical entry way into your market space.
You might be thinking, “Why is this a problem?” Well, you don’t have to be a rocket scientist to know that Google’s main priority is the accuracy of its search results. Therefore, if your company has not developed enough “trust” (Trust-Rank) with the major search engines, it’s highly unlikely that you’ll be able to rank for very competitive keywords.
Well, SEO should be done in phases. The first step is the most time consuming, but it’s absolutely the most important. You have to develop trust rank with Google. The overall goal is to achieve maximum search visibility through ranking for a large amount of realistically attainable keyword phrases, as opposed to ranking for just a few ultra-high visibility keywords.