Transparency and Accountability
Regular reporting is vital for the success of any digital marketing campaign. Tracking performance over time demonstrates the progress made, while regular updates keep both client and account manager on track with the success of the campaign. All our clients benefit from the transparency that comes with monthly reporting. We have specialist reporting platforms for SEO and PPC/paid search reports and included with our reports is a summary of the work undertaken in the past month and the planned actions for the coming month.
Google Analytics is a key tool, as it provides the information that allows you to look at visitor behaviour on your website – so you can improve conversions, promote the pages that do well and improve your AdWords performance. You can use Analytics to track what percentage of your website traffic comes from paid search and organic traffic, track social media campaigns and email campaigns, set up goals and report on revenue. The combination of Google Analytics and custom reporting provides a really detailed level of data that helps us make the best decisions to constantly optimise your digital marketing campaigns.
If you’re not currently using Google Analytics – or don’t know if you are – get in touch and we can help you.
Whether your campaign goal is to drive more traffic to your website, generate more leads, generate more sales or raise brand awareness, our reporting allows you to see exactly how you’re doing against targets. We love providing detailed, transparent reports to our clients because they get the peace of mind that we are delivering what we promise – and our clients love the reports for the same reason!